mirabal.aj@icloud.com
Highlighted Work
Strategy
E-Commerce
New Store
Entrepreneurship
My Sandbox
Treadmill device
DIY Corner
Resume
LinkedInCargo Crushes
Ad Club
Sprints
Even without a traditional background in advertising, I dove into ad clubs marketing rushes to push myself outside my comfort zone. Collaborating with students who live and breathe this world challenged me to level up creatively and strategically.
Smithfield Foods
Fuel for the bold
In a world where Gen Z craves convenience without compromise, our team set out to reintroduce Smithfield Power Bites, a high-protein snack made with real ingredients, to a generation always on the move. Our strategy positioned Power Bites as the go-to energy boost for the go-getters and day trippers of Gen Z.Strategists:
AJ Mirabal
Eli Munn
Copywriters:
Fabiana Acosta
Emily Saez
Art Director:
Jacob Farr
Follow the trailInstagramInstagramLets go campingKeep them coldRoad Trip
Start TODAY
Waking up with purpose
The Start TODAY campaign was all about making the new app feel less like another fitness tool and more like a trusted friend cheering you on. We focused on the Pivot Generation: women navigating empty nests, retirement, or simply more time for themselves. Then turned that moment into a launchpad for rediscovery.Strategists
AJ Mirabal
Samantha Hall
Emily Fuller
Art Director
Josh Brown
Collaboration with SpotifySpofity DJSpotify DJReal quotes from momsTarget profileTarget profileBoots on the ground at RVA Breast Cancer Awareness Walk